STRATEGY 

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We assist companies with the design and implementation of their field marketing programs 

We deliver a full array of services that help you establish dominance in your retail and club accounts. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

As part of our commitment to our clients, we deliver ongoing, programmatic guidance and define Key Performance Indicators (KPIs) to manage the business.

 

Our program is designed to help you identify your goals and weigh the existing resources of your organization. We work with you and your executive team to build a profitability model that fits into your financial plan, so that you can confidently launch your field marketing program, based on sound data and crystal clear goals.

 

We help you benchmark your field marketing maturity and we work closely with you to achieve dominance within your retail accounts and your product category 

BENCHMARKING

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“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Strategy and Pre-planning

  • Benchmarking

  • Event Identification

  • Messaging Frameworks based on Target Market

 

Merchandising

  • Superior in-store merchandising in retail and club accounts

  • Product Placement

  • Competitive Analyses

 

Field Marketing Activities

  • Costco Roadshows

  • Retail/Club Demonstrations

  • Guerrilla Campaigns and Street Teams

  • Special Events (Sports Events, Fairs, Concerts, Community Events)

 

Superior Training and Staffing

  • "Brand knowledgeable" staff 

  • Specially trained on 5-point selling system

 

Ongoing ROI/Success Reporting

  • Weekly, Monthly and Quarterly "Throughput" Reports

  • REAL Feedback loops via Consumer Surveys

SERVICES

T H E

Field Marketing

A G E N C Y

SAN FRANCISCO, LOS ANGELES, SAN DIEGO

PHOENIX, SEATTLE, PORTLAND, CHICAGO, DALLAS, MIAMI, ATLANTA, D.C., NEW YORK, BOSTON

Info@thefieldmarketingagency.com