MERCHANDISING & AUDITING

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We deliver measurable results, based on scalable methodologies

Merchandising and Auditing

We manage your shelf space and cooler space across your entire retail footprint. Our services include:

  • Planogram standards compliance 

  • Shelf/Case Organization

  • Encroachmentcompetitor’s products invading your space, both intentional and accidental

  • Blockers: pricing labels, ads, etc. which may or may not be blocking your branding)

  • Sales

  • Inventory

Our Superior Field Technology

  • We capture real time data regarding your shelf/cooler space

  • We retrieve ANY information regarding the health of your product within any of your retail locations

  • Reps forge meaningful relationships with local management

  • Our technology gives you real time insights into your competition

Our Superior Back Office Technology

  • Access to dashboards that provide detailed insights into daily activities

  • Hold our field teams accountable to A+ work 

  • Activity tracking with location verification

  • Detailed reporting which includes summaries for planogram audits, competition, inventory and product demonstrations

ROADSHOWS AND PRODUCT DEMONSTRATIONS

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Our services are simple to use and deliver the most reliable “human-backbone” to your field marketing program.

The FMA Team

 

We staff high-energy, “brand consistent” Ambassadors that have been trained on a 5 point selling system that we’ve tested and perfected across dozens of companies. Our teams handle all logistics and provide measurable results, with detailed reports on the throughput for each event. 

 

   Team Members Include:

  • Field Marketing Managers

  • Roadshow Staff

  • Brand Ambassadors

  • In-store Samplers

  • Street Teams

  • Guerrilla "Awareness Marketers"

We train our team of brand ambassadors to learn key aspects of your company and/or product story. We do not staff promotional models. We staff fit, well spoken and high energy reps that are able to learn and recite your core values.

Our Brand Ambassadors are required to try each of your products and learn your tasting notes, so they will be able to share them with your shoppers. Each ambassador must be able to pass the T.H.R.I.V.E. test!

Taste

Health benefits

Rebates (or discounts)

Ingredients

Value versus other brands

Ease of preparation or storage

RETAIL AND COSTCO SERVICES

Brand Ambassador

  • Fully trained, energetic and brand consistent representative

  • Available for set-up and break down of the booth

  • Inventory management

 

Roadshow Supervision

Costco Management Relations:

  • On site visit prior to roadshow to meet with the location manager to negotiate booth space

  • Evening confirmation of same day sales (per SKU)

 

Logistics

  • Pre-show confirmation with merchandise manager at Costco to verify shipment arrival

  • Storage of portable goods necessary for the show

       (tables, cloths, equipment, swag, sampling materials)

  • Access to real time, web-based dashboard and exportable reports

T H E

Field Marketing

A G E N C Y

SAN FRANCISCO, LOS ANGELES, SAN DIEGO

PHOENIX, SEATTLE, PORTLAND, CHICAGO, DALLAS, MIAMI, ATLANTA, D.C., NEW YORK, BOSTON

Info@thefieldmarketingagency.com