We assist companies with the design and implementation of their field marketing programs
We deliver a full array of services that help you establish dominance in your retail and club accounts.
As part of our commitment to our clients, we deliver ongoing, programmatic guidance and define Key Performance Indicators (KPIs) to manage the business.
Our program is designed to help you identify your goals and weigh the existing resources of your organization. We work with you and your executive team to build a profitability model that fits into your financial plan, so that you can confidently launch your field marketing program, based on sound data and crystal clear goals.
We help you benchmark your field marketing maturity and we work closely with you to achieve dominance within your retail accounts and your product category
“However beautiful the strategy,
you should occasionally
look at the results.”
Strategy and Pre-planning
Messaging Frameworks based on Target Market
Superior in-store merchandising in retail and club accounts
Field Marketing Activities
Guerrilla Campaigns and Street Teams
Special Events (Sports Events, Fairs, Concerts, Community Events)
Superior Training and Staffing
"Brand knowledgeable" staff
Specially trained on 5-point selling system
Ongoing ROI/Success Reporting
Weekly, Monthly and Quarterly "Throughput" Reports
REAL Feedback loops via Consumer Surveys